Outside the Box: Hand-Drawn Packaging from Around the World

Gail Anderson

Softcover | 20.32 x 2.54 x 25.4 cm | 256 pp

Princeton Architectural Press | 2015 | 9781616893361

A book for designers, aspiring designers and followers of consumer trends, Outside the Box aims to be the first of its kind – a celebration of a packaging style that has become part of our visual vernacular. Includes 30 case studies, a history of package design and interviews with design firms and agencies from around the world.

Seen by some a a nostalgic trend, hand-drawn lettering has matured from a graphic fad into an established design technique. In Outside the Box: Hand-Drawn Packaging
from around the World, Gail Anderson lovingly gathers forty projects by graphic designers, illustrators, and hand letterers for global brands such as Coca-Cola, Chipotle Mexican Grill, and Jameson Irish Whiskey, as well as local, independent clients such as Marias Packaged Goods & Community Bar in Chicago; Bienbebido in La Rioja, Spain; and Julaquavit in Visby, Sweden.

Anderson shares her self-proclaimed infatuation with hand-drawn lettering through thoughtful interviews, sketches from the designers, and a wealth of full colour images, revealing the working processes and inspirations behind each package.

Gail Anderson is a former senior art director for Rolling Stone and a partner at Anderson Newton Design, an award-winning and multidisciplinary agency in New York City